Crafted Design have a wealth of experience in the technical design of retail fixtures. Services include; freelance support to the in-house teams of fixture suppliers, and independent consultancy direct to retailers.
We appreciate the effort that goes into developing a new retail scheme and take pride in our ability stay true to concept when translating design proposals into resolved solutions ready for production.
If manufacturers have already been appointed we will work with them to ensure our solutions align with their capabilities and that designs are delivered in a format that suits their equipment.
Working with a network of tried and tested suppliers we can also facilitate the prototyping of new fixtures.
• Design for manufacture
• 3D CAD modelling (SolidWorks / Inventor)
• Component drawings
• Product visuals
• Product improvements
• Changes to specifications
• Product presentations
In his role as technical lead for the below projects completed whilst employed by SFD. Pete worked as part of a team to develop the concepts, coordinated the creation of technical designs, and engaged with suppliers and installers to assist with correct delivery of the goods. These projects are presented here with the permission of SFD.
Multi-store VM fixtures & giant shimmer wall covering of White City flagshipfind out more »
Modular shelving with lighting options configured for approximately forty storesfind out more »
Perimeter and mid-floor fixtures for a tiered roll out across the WH smith estatefind out more »
Our living spaces come in all shapes and sizes and as individuals we all have our own requirements of them.
At Crafted Design we have the skills help you make the most of the space you have, we can create designs for either fitted or free-standing furniture that not only works just how you need it to but is also a joy to live with.
Detailed below are a few of the projects we have delivered previously, which include bespoke home offices, made to measure fitted wardrobes, and storage solutions tailored for location and lifestyle.
Oak desk and two storage units with inbuilt filing drawersfind out more »
Cupdoards and shelving to fit a roof space apartmentfind out more »
Wardrobe with hanging rails, adjustable shelving, and sliding doors fitted into an alcovefind out more »
Branding is no longer a logo and a tag line, it goes beyond brand identity, through products and into the environment in which we work and the places we invite our clients to.
We want to help you realise your vision for your work space, from reception furniture to office suites we will work with you to design furniture that functions the way you need it to, improves your work areas and works in continuity with your brand image.
Using our network of trusted suppliers, we’ll see to it that your commissions are manufactured to the highest of standards using the most appropriate materials available.
• Wide selection of materials and finishes
• Integrated branding
• Integrated light boxes
• Ergonomic design
Coffee tablesfind out more »
Mobile storage units to be fitted with specialist hardware rackingfind out more »
Contemporary shelving for a home-based businessfind out more »
At Crafted Design we love challenges and however complex they appear, we always strive to resolve them with simple solutions.
Previous successes include: improving the reliability of motorised mechanisms and designing security devices that could be retro fitted to existing products.
Although driven by function and performance aesthetics is never overlooked. We will always ensure products are fit for purpose and look the part.
• New product development
• Performance improvements
• Problem solving
• 2D to 3D CAD services
• Innovative solutions
Modular seating with an innovative approach to ergonomicsfind out more »
Practical wine storagefind out more »
Patented security device to prevent unwanted removal of mannequin hands.find out more »
Crafted Design was first established in 2001 by Pete Williams. At the time he was a recent graduate of Brunel University where he had studied Industrial Design. It was at Brunel that Pete got his first taste of designing and making furniture. Off the back of pieces made at university, friends and family commissioned work, then through exposure at craft fairs and exhibitions requests came in from further afield.
Pete joined the retail supply company SFD as a technical designer in early 2008. With their long client list of predominantly fashion retailers it was an exciting place to work. Being a relatively small company there was also plenty of opportunity to gain commercial experience of the whole business process from project inception, through creative design, technical design, prototyping, production, and delivery. Clients included, Harrods, Harvey Nichols, M&S, WH Smiths, and Topman. Whilst at SFD Pete developed strong 3D CAD skills, process design knowhow, and was even awarded a patent for an innovative security device.
In 2018 Pete decided to bring together all the skills developed over the preceding years and form PW Crafted Design Limited.
If you have some work or a project that you would like to to discuss. Please use this form to
get in touch, and I will get back to you soon. Alternatively give me a call to talk it through.
54 Courthouse Rd
+44 7980 883 687